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The shop that added a name to the sign

Kensington Market has changed around it for fifty years. The shop hasn't.

The packed single aisle of the House of Spice
Supplied by the shopCarlos at the counter. Portrait to come.

The House of Spice has been part of Kensington Market since 1975: a snug, sky-blue-walled aisle on Augusta Avenue where the shelves run floor to ceiling with bagged spices, coffee, tea, nuts, beans, hot sauces and things you won't find anywhere else in the city. The vintage sign over the aisle still says it plainly: Toronto's Spice Terminal.

In 1977, a 15-year-old named Carlos Pereira walked in. He worked for the original owners for the next 35 years, learning the shelves and the trade. In 2012, he bought the business.

“I just added my name to the sign.”

That's the whole rebrand.

Since 1975in Kensington Market
35 yearsCarlos worked the counter before buying the shop in 2012
Up to 18 spicesin a single custom blend, mixed downstairs

The blends

The thing Carlos is famous for happens below the sales floor: a basement mixing room where he builds custom blends by nose and eye rather than a written recipe, up to eighteen spices in one mix. Chefs bring him a dish; home cooks bring him a memory of one. A Montreal café once ordered a thousand pounds of a single house blend.

The shelves

Spices are the headline, but the shop carries what Carlos calls the market's biggest selection of coffee, tea, nuts and beans, plus dried fruit, towering shelves of hot sauce, soaps, incense, and the hard-to-find items people cross the city for. If it can be scooped, weighed or bagged, it probably has a spot on the wall.

The neighbourhood

Kensington Market runs on shops like this: everyone knows the owner. Fifty years of regulars, restaurant cooks and tourists have walked this same aisle. Come by and Carlos will likely tell you what to cook next, whether or not you ask.

Close-up of the shop's printed banner sign, with a spray-paint tag across it
The banner over the door: the signature cloud, the phone number, and somebody's tag, same as always.
Black-and-white press photo of the storefront corner on Augusta Ave
The Augusta Ave corner, as the neighbourhood press shot it.

Supplied by the shopA line from Carlos about the market goes here.

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